Google Surpasses 68% Share of US Searches – 87% of UK Searches
Search leader Google continued its record growth in market share of searches and is up 5% year-over-year in May, accounting for 68% of searches in the US and 87% of searches in the UK, according to the...
View ArticleMarketing, Sales Execs: Go-to-Market Capabilities Ineffective
Most global companies acknowledge significant deficiencies in their go-to-market process – the strategic and tactical aspects of delivering and supporting a product/service offering to the marketplace...
View ArticleBoomer Demographics: Five Things Retailers Must Know
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have...
View ArticleMarketers Slow to Respond to Problem of Blocked Email Images
More than 50% of images in promotional emails are routinely blocked by email and webmail programs, according to a recent survey by the Email Experience Council (eec), the email marketing arm of the...
View ArticleTop 10 Telecom Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOne in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research &...
View ArticleAd Spending Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2% from 2006, and compared with annual growth of just 0.7% in 2006 according to (pdf) figures recently published in the Advertising...
View ArticleMcDonald’s Heaviest Online Display Advertiser among Quick-Serve Restaurants
McDonald’s served over 295 million online display ads in March – the most among quick-serve restaurants (QSRs) – reaching 52 million internet users an average of 5.7 times during the month, according...
View ArticleIn Pricing, Brand Really Does Make a Difference
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41% of brand leaders were premium-priced vs. 24% of...
View ArticleTop 10 Automotive-Classifieds Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleExperienced Real Estate Agents Spend More on Listings
Real estate agents who have 5+ years of experience represent higher-priced listings and spend more marketing those properties – $864 per listing – according to a VHT survey of agents’ and brokers’...
View ArticleTop 10 Internet-Advertising Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-07-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleCinema Ad Spend Up 18.5% in 2007
The cinema advertising revenues of Cinema Advertising Council (CAC) members grew 18.5% in 2007, to $539,946,000 from $455,661,000 in 2006, according to a CAC report. CAC members account for some 82% of...
View ArticleRADAR 97: 96% of College-Educated Adults under Age 50 Listen to Radio
Some 96% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron’s RADAR...
View ArticleMobile Advertising Influences 18-24-Year-Olds Most
Usage* of picture/video phones is up 17% for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06). (more…)
View ArticleOnline Lead Generation Delivers, but Can Be Better Used
The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months,...
View ArticleTop 10 Portal Frontpages – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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